"Creating a fragrance is like a confidence to a woman, robbing of her thoughts on the future and escape before she faces back. It also means knowing that, from that moment, the words of my secret will never be the same... " (Azzedine Alaia)
It was one of the few fashion houses who had not yet declined olfactory. Azzedine Alaia, cult couturier for excellence in fashion, launched his first fragrance for women: Alaia Paris.
Created by Marie Salamagne of Firmenich, the essence is built around a childhood memory of the designer: to his grandmother throwing some fresh water on hot walls of Tunisia.
Alaia Paris, a play of contrasts that passes by the freshness, given by notes of pink pepper, freesia and peony, known to most animals such as musk.
A scent that comes from far away, a "source" perfume.
A scent that accompanies the time, does not witness any age in particular, but emotions of every age. It does not come from any country, it has crossed them all. Not belong to any season, because it lives in each of them.
A fragrance for the day or for the night at the same time.
The aesthetic Alaia is a manifesto, a true declaration of women's rights. "If Azzedine Alaia sculpts women's bodies because he has a special relationship with them: see them beautiful, makes beautiful and gives them confidence in their body", says Franca Sozzani. So, once again imposing beauty as absolute, through its eau de parfum, Alaia Paris, the enchanted universe of Azzedine Alaia continue their journey by offering an eternal invitation to travel.
The bottle is the work of Martin Skezely, "a fetish object for women". A glass translucent black packaging, heavy and valuable, decorated with openwork Alaia, the emblematic motif of the fashion house, which appeared for the first time on the leather corset in the 80s. The cap, a spool of golden thread that seems evanescent fly, wrought metal and gold rose.
Alaia Paris will be available from September in dealerships perfumeries.
